Michele Wells

Michele Wells has more than 30 years’ experience in public relations, executive media training, marketing communications, crisis communications, sales management and business management. Her recent career has focused on agri-tech, agri-food, farming, food industry supply chains and farmland protection.

She has strong past experience in consumer product marketing, hospitality/food service, companion and farm animal welfare, law and business insurance.

She has represented for-profit and nonprofit organizations, including Concentric Ag Corporation (Inocucor), American Farmland Trust, the Humane Society of Boulder Valley, Humane Farm Animal Care, IdentiGEN North America, Panorama Meats, Inc., U.S. Dairy Export Council, Creekstone Farms Premium Beef, Coleman Natural Products, Westin Hotels and the Denver Newspaper Agency.

Michele started her career at Burson-Marsteller in Pittsburgh and Denver. She formed her own public relations firm in 1983, which was acquired by The Johnston Group in 1993 and became JohnstonWells Public Relations. From 1996 to 2009, she co-owned fine-dining restaurants in Boulder and Denver. She consulted with Burson-Marsteller’s food and agriculture clients in The Hague during 1999 and 2000.

Michele is a past board member of the Boulder County Farmers’ Markets and a past six-year board member of the Humane Society of Boulder Valley.

She holds a B.A. in Journalism from Indiana University of Pennsylvania.


  • Agriculture Bioscience
  • Farmland Preservation
  • Farming Practices
  • Rangeland Conservation
  • Organic Industry
  • Farm Animal Welfare
  • Specialty Food Products
  • Livestock Industry
  • Branded Beef Industry
  • Dairy Industry and Export Markets
  • Food Systems, Supply Chains and Traceability
  • Technology Transfer

Diane Amdur

Diane Amdur has 25 years of experience providing strategic public relations counseling to companies of every size. Her work in food and agriculture includes programs for American Farmland Trust, Farm Credit Services, Coleman Natural Foods, DowBrands, Campbell Soup Company, The Pillsbury Company, Celestial Seasonings, Ralston Purina and others.

Diane is a highly effective communicator with deep industry expertise, and strong problem-solving, strategic thinking and writing skills. She specializes in brand and corporate positioning, media relations, crisis communications, business-to-business outreach and community relations to meet specific business needs.

She is a member of Public Relations Society of America (PRSA) and the Evergreen Area of Chamber of Commerce, while also volunteering for several community organizations. Diane earned a bachelor’s degree in English from the University of Michigan in Ann Arbor.


  • Agriculture
  • Food Products
  • Local Food Systems
  • Farmland Preservation
  • Organic Industry

Dave Juday

Dave Juday is a commodities industry market and policy expert who specializes in business development, issue analysis, strategic communications and stakeholder outreach.

His experience in agriculture, agriculture bioscience and biofuels includes the American Sesame Growers Association, IndentiGEN North America, American Farmland Trust, and the US Hardwood Industry Coalition.

Juday has held appointments as an adjunct fellow of the Hudson Institute’s Center for Global Food Issues and served as Director of the Focus on Agricultural Regulation and Markets (FARM) Project, Alexis de Tocqueville Institution, where he focused on agricultural regulatory issues. His writing on agricultural issues has been published in the Wall Street Journal, Des Moines Register, Washington Times, The Financial Times, The Journal of Commerce, The Weekly Standard, Politico and National Review, as well as industry magazines such as Top Producer, Farm Journal and Feedstuffs.

Early in his career, he served as an aide in the White House and U.S. Senate. He holds a B.S. In Economics from Purdue University.


  • Energy
  • Biofuels
  • Feed Grains
  • Oilseeds
  • Livestock Dairy and Poultry Industries
  • Specialty Crops
  • Crop Insurance and Risk Management
  • Production Agriculture
  • Food Processing and Manufacturing
  • Government Policy
  • Farming Practices
  • Economics of Farming
  • Commodities Markets
  • International Trade